Your natural partners in the nordic region

Representation for the travel industry

We have the market knowledge, experience and profile to
build partnerships, maximize exposure and deliver results

Our Man in Scandinavia

provides a full range of representation services to companies in the travel and leisure and hospitality industries looking for a dedicated sales and marketing presence in Sweden, Norway, Denmark and Finland.

We represent car rental, destinations, airlines, individual hotels, hotel groups, motor home rentals and attractions – promoting, marketing and selling their product to the leisure and corporate market; individuals and groups.

Your natural partners in the Nordic region – we have the local knowledge, experience and profile to build partnerships, maximize exposure and deliver results. 

Sales

Marketing

Representation

PR

Sales

 

•  Regular communication with established partners and sales calls to generate and develop new business                   potential, in both the leisure and MICE markets

•  Contract negotiation with key tour operator and distribution partners

•  Specialist sales training, reservation incentives and product briefings

•  Organization and execution of familiarisation and education trips

•  Participation in trade road shows, exhibitions and workshops

•  Targeted sales planning and strategy for individual markets

•  Production of regular sales activity reports and market intelligence updates 

Marketing

 

•  Design, develop and deliver trade and consumer marketing campaigns

•  Creation and development of on-line and new media opportunities

•  Brand positioning, advertising planning and campaign management

•  Source and initiate co-operative marketing campaigns to maximize budget and resources

•  Direct consumer and trade promotions, reader offers, incentives and competitions

•  Analysis of market trends and tactical market intelligence

•  Identify product development potential and initiate and execute action plan 

Representation

 

•  Immediate establishment of local office and address in central Stockholm

•  Extensive network of contacts within tour operators and travel agents throughout Scandinavia

•  Accurate targeting of consumer and trade exhibitions for maximum exposure

•  Dedicated telephone and e-mail service for trade and consumer

•  Marketing material and collateral storage facility and brochure fulfilment service

•  Call centre presentations and product training updates at Tour Operators and travel trade workshops

•  Organize and host social functions to develop client contact and relationships

•  Manage product launches

Public Relations

 

•  Regular production and distribution of press releases

•  Group and individual familiarization tours

•  Create joint PR and promotional opportunities with commercial partners

•  Maintenance of photos and press pack library

•  Manage press cuttings – trade and consumer media

•  Trade press relations and story placement

•  Monitoring of forward features in trade press